America's Business To Consumers, Inc.

John Anayannis

USAB2C enjoys a well-honed ecommerce operation - all made possible by the SoftSlate Cloud Platform! Customer searches, product reviews, coupons, secure payment integration, drop-ship notifications, packing slips, purchase order generation, sales tracking and more. Not only did SoftSlate provide these features, but they have been available to provide needed custom development, training, and ongoing technical support.

— John Anayannis
Cofounder, America's Business To Consumers, Inc.

America's Business To Customers is a longtime partner of SoftSlate's, going back almost 20 years. In 2022, USAB2C management decided to migrate their ecommerce website, USAB2C.com, to the SoftSlate Cloud Platform after using the legacy SoftSlate Commerce application for many years.

SoftSlate, in close collaboration with the USAB2C Team, migrated the data, files, and other elements of the legacy application, to ensure that no product, customer, or historical order data was lost in the transition. In addition, SoftSlate ported a number of customizations from the legacy system, into the new platform. America's Business To Customers now leverages numerous features of the platform, including integration with Google Merchant Center and improvements to product catalog presentation and management. The result? In addition, USAB2C enjoys the enhanced stability and realiability of the new platform, along with its ever-growing list of new features.

Among the SoftSlate Cloud Platform features America's Business To Customers uses are:

  • A robust and flexible search engine allows USAB2C.com customers to search for and find the American made products quickly and easily

  • Among the internal search engine's features are auto-suggestions as search terms are typed, and filtering by various categories after searching (faceted search)

Suppliers and Drop Shipping Support

  • Each product may be associated with in-house inventories, or a supplier, and each external supplier can be designated as a "drop shipper".

  • Behind the scenes, the system divides every order up into multiple shipments, one for each drop shipper with items in the order.

  • Multiple items shipped by a single supplier can have shipping cost mitigated by a set of USAB2C predefined, rules-based discount settings.

  • Real-time shipping calculations with UPS and USPS take the drop shipper's locations into account as the point of origin for the shipments in each order

  • Sales tax processing also takes into account the origin location of the shipment, and supplier directed tax collection requirements.

Content Features

  • Content pages and reusable content blocks

  • Brand pages. Each product may be associated with a brand/manufacturer, and each brand gets it's own page on the site

  • Category tree. Products are organized into a category tree, which allows customers to browse for products in addition to using the search function

Ecommerce Features

  • Customer accounts, including customer address books, viewing historical orders, and creating wish lists

  • Coupons and gift certificates

  • Authorize.net integration

  • PayPal Integration