SoftSlate Cloud Platform Improvements, 3/28/24
Follow Up Emails
If you collect orders from customers using the SCP ecommerce features, you'll likely want to continue communicating with them after they place an order. The Follow Up Emails feature allows you to do this easily. Simply create a report of prior orders, and create a notification you wish to send them. You can then hook the report and the notification up to a job, to regularly send emails out based on the criteria in the report. For full details please visit: https://cloud.softslate.com/content/Follow_Up_Emails.
Google Merchant Center Integration
Like it or not, Google is the place people go to search for products on the web. Adding your products to their free shopping listings can dramatically increase your exposure to potential customers. Now, creating a product feed directly from SCP to Google could not be easier. Google Merchant Center is the service Google provides to upload a feed of your products, and get them listed for free. In addition it provides a number of tools to track the listings' performance, and integrate with other Google services like Google Ads. For full details please visit: https://cloud.softslate.com/content/Google_Merchant_Center_Integration.
Google Analytics and Google Tag Manager
Google Analytics is a powerful, and free, tool that helps you learn more about what users are doing on your site. You can track visits to each page, and even track actions within each page like scrolling and clicking links. The SCP integration with Google Analytics also sends ecommerce events to let you track how much revenue you are making from different sources of traffic. For more advanced options, you can also add Google Tag Manager to your SCP site. For full details please visit: https://cloud.softslate.com/content/Google_Analytics_Integration.